We live in an over saturated world when it comes to online marketing, so sometimes the best thing to do is hit people with a quick "same day edit". This video was shot, edited and turned around to the client within a 3 hour period. The power it had was amazing. Even on my own social media sites it was one of the most popular posts (Instagram and Facebook) all year. People loved the fact that it's a high quality edit and it was posted almost before they were able to even get cleaned up from the run. People were still hyped up and were sharing it like crazy.
Life lesson: Don't underestimate the value in a short video.